Microeconomics Lecture Outline

Lecture 2: Single Market Demand and Supply

  1. Partial equilibrium analysis

  2. Consumer: utility maximizer
    • Utility function: U(Qi) (Fig. 2-1a)
    • Diminishing marginal utility: MU(Qi)=U'(Qi)
    • Individual demand schedule: Qi(p)
    • Market demand: Q(p)=Q1(p)+Q2(p)+...+Qn(p), p=MU1(Q1)=MU2(Q2)=...=MUn(Qn) (Fig. 2-1b)
    • Price/income elasticity of demand D(p,I)

  3. Producer: profit maximizer
    • Increasing marginal cost: MC(Qj)
    • Individual supply curve: Qj(p) (Fig. 2-2a)
    • Market supply: Q(p)=Q1(p)+Q2(p)+...+Qk(p), p=MC1(Q1)+MC2(Q2)+...+MCk(Qk) (Fig. 2-2b)
    • Price elasticity of supply S(p)

  4. Market equilibrium: (p*, Q*)
    • Excess demand: when p < p* (Fig. 2-3a)
    • Excess supply: when p > p* (Fig. 2-3b)
    • Market-clearing price (thru adjustment process): p = p*
    • Efficiency: MUi (all consumers) = P = MCj (all producers)

  5. Applications:
    • Supply shock: oil price hike (supply shifts up) (Fig. 2-4a)
    • Demand shock: taste change (demand shifts right) (Fig. 2-4b)
    • Housing market: demand-side v. supply-side policies
    • Berkeley rent control: fixed house supply, rent ceiling, excess demand
    • Financial market (lender, borrower, interest rate)

  6. Welfare analysis:
    • Consumer surplus, producer surplus, social surplus (Fig. 2-5a)
    • Tax and subsidy: excess burden (EB), deadweight loss (DWL), tax base broadening (Fig. 2-5b)

  7. Price as an efficient resource allocation mechanism:
    • Ticket scalpers v. auction
    • Prostitution and adultery