PUBLICATION

1. A Cross-examination of the Consumer Behavior of Online Shoppers versus TV Shoppers in Taiwan: A Shoppers’ Profile and Channel Attitude Approach, (co-author with Dennis Wang) International Conference European Institute of Retailing and Services Science (EIRASS), 29 June – 2 July 2007

2. Exploring the Internet and Internet Impact in the SME Internationalization: Evidence from Taiwan’s Market (co-author with C.L. Chen and G.J. Lee), The Journal of Global Business Management, August 2006

3. Evolution from Goods Products to Services Products in T-commerce: A Case Study of Eastern Home Shopping Network in Taiwan, (co-author with Fong-Kang Ju)International Conference European Institute of Retailing and Services Science (EIRASS), July 2006

4. Why On-line Customer Remain with a Particular E-retailer: An integrative Model and Empirical Evidence (co-author with Hsien-Tung Tsai, Heng-Chiang Huang, WenKuo Chen), Psychology & Marketing, May 2006

5. The influence of the internet in the internationalization of SMEs in Taiwan (co-author with Chun-Liang Chen), Human Systems Management, 2006, v25 n3

6. 如何加強中小企業在全球價值鏈中之角色－以台灣汽車零組件業為例, 經濟部中小企業處 (SMEA, MOEA), February 2006

7. 中小企業在台灣海峽兩岸電子化擴散應用之研究, 經濟部中小企業處 (SMEA, MOEA), December 2005

8. 國際品牌進入兩岸市場之品牌命名整合策略(與王如鈺合著), 2005台灣行銷研討會, April 2005

9. 連鎖加盟體系建構物流系統之決策研究(與蔡顯童合著), 第二屆全國當代行銷學術研討會, April 2004

10. Corporate Governance and Ethics: Perspectives from Taiwan, Asian Symposium on Direct Selling, World Federation of Direct Selling Association, September 2003