Public Media's Future
with Jon Gordon
Guy Kawasaki on how to write better electronic mail
Audio files: If you are having difficulty playing the files,
try saving them to your desktop and then opening them.
Part I Part II
How to change from html to plain text format when using MS Outlook:
(左上角) 工具 → 選項 → 傳送 → 郵件傳送格式 (選擇純文字)
Look for Guy Kawasaki on Facebook!
to respond (to)
venture capital firm
Garage Technology Ventures
to blog (blogged)
window into your soul
to prove (to)
to give a speech
in real life
to get through
to toss out
once in a while
to open s.t. up
to be real (= really) specific (with)
How often would they...
to pay attention (to)
not to mind getting
to be addicted to
all day long
to request an interview
PR (public relations) hound (= someone who loves, seeks public attention)
exposure in ink
How could I resist that?
to start off (with)
on the wrong side of the track
to cheer up (to feel encouraged)
to get answered
to keep s.t. to (amount) or less
to avoid Ving
to add another step
to be bad at an extreme
to carry a virus
to be done out of ignorance
to copy and paste into an e-mail
way to go (way to do s.t.)
plain text 純文字
to quote from
...if you don't mind.
html (hypertext mark-up language)
"make me want to puke" (vomit, throw up)
It might be a little strong.
it doesn't need to be Ved...
to be dressed up with
to cut through the crap (to get straight to the point)
"to chill out" (to relax, take it easy, to not overreact)
dude (guy, man, friend, "Buster")
one of those cases where..
do as I say, not as I have done and probably will do (usually: do as I say, not as I do)
to "suck" (to be really bad, lousy; this is very rude/vulgar)
to rip off an e-mail (to send an answer very quickly)
to take s.o. point by point
to refute s.o.'s argument
to slash and dash
to cut to shreds
guttural reaction (should be: gut reaction)
to swing (strike) at s.o.
To swing back at s.o.
the worst thing you can do
to escalate into a war
to find oneself Ving
to find that (to discover)
to make the case that...
a good rule of thumb
to fire back
The Art of the Start
1. Briefly list the tips author Guy Kawasaki offers in these two interview files for writing more effective e-mail messages.
2. What kind of e-mail does Kawasaki choose to reply to right away, and why?
3. What kind of subject lines, according to interviewer Jon Gordon, are "borderline" ones that you really should check before deleting?
4. What things did Gordon do right when contacting Kawasaki for this interview?
5. What's the problem with long e-mail messages?
6. Give two reasons why sending attachments is not a good idea when it can be avoided.
7. What reasons does Kawasaki give for avoiding sending e-mail messages in html?
8. List the idioms in these interviews that are new to you. For each one (you can include some you already knew before, if you like), comment on how appropriate it would be for your own use, and in what context.
9. What's the best way, according to Kawasaki, to respond to e-mails that really upset you, and why is it better to react this way?
10. Give an example of a situation when you might say to someone , "Do as I say, don't do as I do".
11. To what extent do you follow Kawasaki's guidelines in your own e-mailing, and do you plan to change anything after listening to these interviews? What, and how? If not, why not?
12. If you could add one rule for improving e-mail to Kawasaki's list, what would it be? (My personal addition would be: Use a spellchecker before sending any e-mail message!)