研討日期	2024年9月2日12:10-13:50
研討地點	國立臺灣大學社會科學院710會議室
主講題目 Title of the paper	Personalized pricing with heterogeneous mismatch costs
作者 Authors of the paper	Noriaki Matsushima, Tomomichi Mizuno, Cong Pan
文獻出處 Journal, vol.(issue), pp	Southern Economic Journal Volume90, Issue2 October 2023 Pages 369-388 https://doi.org/10.1002/soej.12654
主講人	Bui Dang Long
參加人員	黃鴻、彭正浩、施姵全、林晏如、許至乙、張瑞雲、曹古駒、Bui Dang Long、Ayu Sasni Munte、Micah Mainala、Anggoro Prihandoko、楊雅棠、蔡美伶、洪睿翔
摘要 Abstract of the Paper	Personalized pricing has become a reality through digitization. We examine firms' incentives to adopt one of the three pricing schemes: uniform, personalized, or group pricing in a Hotelling duopoly model. There are two types of consumer groups that are heterogeneous in their mismatch costs. We show that both firms employ personalized pricing in equilibrium regardless of the heterogeneity of consumer groups. If the consumer groups' heterogeneity is significant, the profits are higher when both firms use personalized pricing than when they employ uniform pricing; otherwise, the latter profits are higher than the former. Profits are highest when firms employ group pricing among the three cases. The ranking of consumer welfare among the three cases is opposite to that of profits.