研討日期	2024年8月12日10:30-12:20
研討地點	國立臺灣大學社會科學院710會議室
主講題目 Title of the paper	Personalized Pricing and Social Welfare
作者 Authors of the paper	Wen-Chung Guo
文獻出處 Journal, vol.(issue), pp	Working paper
主講人	郭文忠
參加人員	黃鴻、王光正、林燕淑、郭文忠、彭正浩、高國峯、許至乙、張瑞雲、王羿傑、林晏如、Ayu Sasni Munte、Micah、楊雅棠、洪睿翔
	Consider a circular model where free-entry retailers implement a dual pricing strategy, consisting of uniform pricing for distant consumers and personalized pricing strategies to cater to nearby consumers. Our analysis indicates that personalized pricing by retailers can enhance both social welfare and consumer surplus within this circular model. This outcome arises because as more consumers are served through personalized pricing, the demand for uniform pricing diminishes, leading to lower uniform prices. These lower prices, in turn, offset the profits from the personalized pricing market, which results in reduced entry into the market. Despite this, excess entry still persists. Keywords: Personalized pricing, free entry, social welfare.