研討日期

202441512:10-13:50

研討地點

國立臺灣大學社會科學院710會議室

主講題目

Title of the paper

DEFENDING HOME AGAINST GIANTS: EXCLUSIVE

DEALING AS A SURVIVAL STRATEGY FOR LOCAL FIRMS*

作者

Authors of the paper

HIROSHI KITAMURA

NORIAKI MATSUSHIMA

MISATO SATO

文獻出處

Journal, vol.(issue), pp

THE JOURNAL OF INDUSTRIAL ECONOMICS 0022-1821

Volume LXXI June 2023 No. 2

主講人

Bui Dang-long

參加人員

黃鴻、林燕淑、王光正、高國峯、彭正浩、許至乙、周冰瑤、施姵全、、SuttiwanAyu Sasni MunteArtahMicah、楊雅棠、ChisomoAnggoro、呂明權

We consider exclusive contracts a survival strategy for a local incumbent

manufacturer facing a multinational manufacturer’s entry. Although

both manufacturers prefer to trade with an efficient local distributor,

trading with inefficient competitive distributors is acceptable only to

the entrant, because of the entrant’s efficiency. Hence, such competitive

distributors can be an outside option for the entrant. As the entrant

becomes efficient, the outside option works effectively, implying that

the entry does not considerably benefit the efficient local distributor.

Thus, the local manufacturer is more likely to sign an anticompetitive

exclusive contract with the efficient distributor as the entrant becomes

efficient