研討日期

202411510:30-12:20

研討地點

國立臺灣大學社會科學院710會議室

主講題目

Title of the paper

Multi-product bargaining, bundling, and buyer power

作者

Authors of the paper

Markus Dertwinkel-Kalt, Christian Wey

文獻出處

Journal, vol.(issue), pp

Economics Letters

Volume 188, March 2020, 108936

 

主講人

暳陵助理教授

參加人員

黃鴻、林燕淑、施全、許至乙、張瑞雲、郭文忠、Bui Dang-longSuttiwanAyu Sasni MunteChisomo MkwandahArtah、楊雅棠、顏政銘、蘇家MicahAnggoro、朱宣宥

We re-consider the bilateral bargaining problem of a multi-product, manufacturer–retailer trading relationship. O’Brien and Shaffer (2005) have shown that the unbundling of contracts leads to downward distorted production levels if seller power is strong, while otherwise the joint profit maximizing quantities are contracted (which is also always the case when bundling contracts are feasible). We show that the unbundling of contracts also leads to downward distorted output levels when the buyer firm has sufficient (Nash) bargaining power (i.e., buyer power). Our result is driven by cost substitutability (diseconomies of scope).