研討日期	2024年1月8日10:30-12:20
研討地點	國立臺灣大學社會科學院710會議室
主講題目 Title of the paper	Endogenous personalized pricing in the Hotelling model
作者 Authors of the paper	Harold Houba, Evgenia Motchenkova, Hui Wang
文獻出處 Journal, vol.(issue), pp	Economics Letters Volume 225, April 2023, 111037 https://doi.org/10.1016/j.eneco.2022.106104
主講人	郭文忠教授
參加人員	黃鴻、林燕淑、施姵全、許至乙、張瑞雲、鍾暳陵、王羿傑、Bui Dang-long、周冰瑤、Suttiwan、Ayu Sasni Munte、Chisomo Mkwandah、葉定豊、Artah、楊雅棠、呂明權、顏政銘、蘇家叡、Micah、Anggoro、朱宣宥
	We study endogenous personalized pricing in Hotelling’s model with vertically differentiated products, cost asymmetries and linear adjustment costs. We characterize the equilibrium and its welfare consequences. Adopting personalized pricing is the dominant strategy for both companies. The less efficient company never gains compared to competition in uniform pricing. We clarify the conditions under which the more efficient company can gain from competition in personalized pricing. Aggregate consumer surplus increases, but personalized pricing can harm consumers who purchase from the more-efficient (high-quality) firm.