研討日期	2023年8月14日10:30~ 12:20
研討地點	國立臺灣大學社會科學院710會議室
主講題目 Title of the paper	Does Innovation act as a catalyst for an online store?
作者 Authors of the paper	Ku-chu Tsao
文獻出處 Journal, vol.(issue), pp	Working paper
主講人	曹古駒助理教授
參加人員	黃鴻、林燕淑、王光正、施姵全、許至乙、彭正浩、郭文忠、王羿傑、曹古駒、鍾暳陵、蘇家叡、楊雅棠、Chisomo Mkwandah, Artha、陳廷睿、王靖雯、施岳廷
摘要 Abstract of the paper	This research uses a linear market model to explore retailer 1’s research and development (R&D) strategy under two kinds of competition situations: BB competition (both retailer 1 and retailer 2 are both brick-and-mortar stores) and BO competition (retailer 1 is a brick-and-mortar store, but retailer 2 is an online store). Several results arise. First, if the hassle cost, referring to any nonmonetary cost of buying from an online store, is small (large), then retailer 1 will invest less (more) R&D under BO competition than for BB competition. Second, when innovation is exogenous, the presence of innovation will induce retailer 2 to have more incentive to open an online(brick-and-mortar) store if the hassle cost is high (low) enough. Third, when innovation is endogenous, the endogenous innovation effect will induce retailer 2 to have more incentive to open an online (brick-and-mortar) store if the hassle cost is low (high) enough. Finally, Optimal innovation levels may decrease the incentive for opening an online store.