研討日期	2023年7月10日10:30~ 12:20
研討地點	國立臺灣大學社會科學院710會議室
主講題目 Title of the paper	Should Firms Employ Personalized Pricing?
作者 Authors of the paper	Toshihiro Matsumura, Noriaki Matsushima
文獻出處 Journal, vol.(issue), pp	Journal of Economics & Management Strategy, Volume 24, Number 4, Winter 2015, 887–903
主講人	郭文忠教授
參加人員	黃鴻、林燕淑、施姵全、許至乙、王弈傑、曹古駒、周冰瑤、蘇家叡、Suttiwan Suwannajoi、楊雅棠、Bui Dang Long、Chisomo Mkwandah, Artha
摘要 Abstract of the paper	This paper theoretically considers a duopoly model in which all firms do not always employ personalized pricing. Our model incorporates the fact that firms engage in marginal cost-reducing activities after they decide whether to employ personalized pricing. When the ex ante cost difference between the firms is large, the less-efficient firm does not employ personalized pricing even when the fixed cost to do so is zero. This is because employing personalized pricing induces the rival firm to engage more in reducing its costs, which is more likely to harm the less-efficient firm.