變局與挑戰—貿易政策與產業組織研究群
研討日期 Date, time	2025-08-25 T 10:30-12:00
研討地點 Location	國立臺灣大學社會科學院710會議室 Room 710, College of Social Science, NTU
主講題目 Title of the paper	The Strategic Adoption of Environmental Corporate Social Responsibility with Network Externalities
作者 Authors of the paper	Mingqing Xing and Sang-Ho Lee
文獻出處 Journal, vol.(issue), pp	The B.E. Journal of Theoretical Economics Volume 24, Issue 1, June 21 2023, Pages 399-418
主講人 Presenter	施姵全
參加人員 Participants	黃鴻，彭正浩，施姵全，許志乙，張瑞雲，王羿傑，丁虹仁，周冰瑤，曹古駒，Micah Mainala，楊雅棠
摘要 Abstract of the Paper	This paper adopts a green managerial delegation model in a polluting network industry wherein consumers form fulfilled rational expectations of network externalities. We show that firms are consistently incentivized to undertake ECSR (environmental corporate social responsibility) under price competition, while positive network externalities can increase the strategic level of ECSR. We also show that product substitutability between network products can play an important role in determining a firm’s strategic level of ECSR and resulting profits. Finally, ECSR is conducive to increasing environmental quality and social welfare in a high-polluting network industry. Therefore, the strategic adoption of ECSR in a network industry is Pareto-improving as environmental damage becomes serious.