研討日期	2023年11月20日12:10~ 13:50
研討地點	國立臺灣大學社會科學院710會議室
主講題目 Title of the paper	CSR leadership, spillovers, and first-mover advantage
作者 Authors of the paper	Michael Kopel
文獻出處 Journal, vol.(issue), pp	Decisions in Economics and Finance (2021) 44:489–505 https://doi.org/10.1007/s10203-021-00328-9
主講人	周冰瑤博士
參加人員	黃鴻、王光正、林燕淑、許至乙、彭正浩、鍾暳陵、Suttiwan Suwannajoi、Ayu Sasni Munte、Chisomo Mkwandah、葉定豊、Artah、楊雅棠、朱宣宥
	In this paper, I study the conditions under which a CSR leader, that is a firm which commits to invest in socially responsible activities prior to its competitor, can develop a first-mover advantage. A price-setting duopoly market with horizontally differentiated products is considered, where firms can increase the willingness to pay of the consumers of their products by investing in socially responsible activities. It is shown that if the investment in CSR is perfectly specific to the CSR leader and does not spill over to the CSR follower, the CSR leader achieves higher profits. Hence, a first-mover advantage arises. If however, CSR investment spills over to and hence benefits also the CSR follower by increasing the follower sales, then a second-mover advantage might arise for the follower. A characterization is provided for the influence of the intensity of competition and the level of spillovers on the relative and absolute level of CSR activities and the firms’ incentives to engage in CSR.