研討日期

202310212:10~ 13:50

研討地點

國立臺灣大學社會科學院710會議室

主講題目

Title of the paper

The pricing of ancillary goods when selling on a platform

作者

Authors of the paper

Chun-Hui Miao

文獻出處

Journal, vol.(issue), pp

https://doi.org/10.1016/j.ijindorg.2022.102847

 

主講人

許至乙

參加人員

黃鴻、林燕淑、王光正、施姵全、高國峯、彭正浩、鍾暳陵、周冰瑤、Suttiwan SuwannajoiAyu Sasni MunteChisomo Mkwandah、葉定豊、ArtahBui Dang-Long

Firms often sell a basic good as well as an ancillary one. When selling through platforms, they pay a fee for intermediated sales. The fee structure affects the pricing of the ancillary good. Under ad valorem fees, sellers have an incentive to shift revenue to the less taxed good. A lower fee on the ancillary good may thus increase its price. As a result, removing Apple’s App Store’s payment restrictions for in-app purchases can potentially harm consumers and lower welfare. Our analysis also shows that efficient consumption of the ancillary good is achieved under a fee or tax that increases with the elasticity of demand for the good.