研討日期 |
2023年10月2日12:10~ 13:50 |
研討地點 |
國立臺灣大學社會科學院710會議室 |
主講題目 Title of the paper |
The pricing of ancillary goods when selling on a platform |
作者 Authors of the paper |
Chun-Hui Miao |
文獻出處 Journal, vol.(issue), pp |
https://doi.org/10.1016/j.ijindorg.2022.102847 |
主講人 |
許至乙 |
參加人員 |
黃鴻、林燕淑、王光正、施姵全、高國峯、彭正浩、鍾暳陵、周冰瑤、Suttiwan Suwannajoi、Ayu Sasni Munte、Chisomo Mkwandah、葉定豊、Artah、Bui Dang-Long |
Firms often sell a basic good as well as an ancillary one. When selling through platforms, they pay a fee for intermediated sales. The fee structure affects the pricing of the ancillary good. Under ad valorem fees, sellers have an incentive to shift revenue to the less taxed good. A lower fee on the ancillary good may thus increase its price. As a result, removing Apple’s App Store’s payment restrictions for in-app purchases can potentially harm consumers and lower welfare. Our analysis also shows that efficient consumption of the ancillary good is achieved under a fee or tax that increases with the elasticity of demand for the good. |