研討日期

202352912:20~ 13:50

研討地點

國立臺灣大學社會科學院710會議室

主講題目

Title of the paper

Vertical Separation with Private Contracts

作者

Authors of the paper

Marco Pagnozzi and Salvatore Piccolo

文獻出處

Journal, vol.(issue), pp

The Economic Journal, 122 (March), 173–207. Doi: 10.1111/j.1468-0297.2011.02471.x

主講人

全助理教授

參加人員

林燕淑、王光正、Suttiwan Suwannajoi、楊雅棠、朱宣

摘要

Abstract of the paper

We consider a manufacturer’s incentive to sell through an independent retailer, rather than directly to final consumers, when contracts with retailers cannot be observed by competitors. If retailers conjecture that identical competing manufacturers always offer identical contracts (symmetric beliefs), manufacturers choose vertical separation in equilibrium. Even with private contracts, vertically separated manufacturers reduce competition and increase profits by inducing less aggressive behaviour by retailers in the final market. Manufacturers profits may be higher with private than with public contracts. Our results hold both with price and with quantity competition and do not hinge on retailers beliefs being perfectly symmetric. We also discuss various justifications for symmetric beliefs, including incomplete information.