研討日期	2022年10月3日 中午12:30~ 13:50
研討地點	國立臺灣大學社會科學院710會議室
主講題目 Title of the paper	Personalized pricing with a price sensitive demand
作者 Authors of the paper	Rosa-Branca Esteves , Jie Shuai
文獻出處 Journal, vol.(issue), pp	Economics Letters Volume 213, April 2022, 110396
主講人	郭文忠
參加人員	郭文忠、王光正、林燕淑、高國峯、張瑞雲、彭正浩、黃鴻、許至乙、蘇家睿、Bui Dang Long、Suttiwan Suwannajoi、Noya Yukari Siregar、Latasha Barshilia、 Manuel-Milan Ramsler
摘要 Abstract of the paper	This paper assesses the profit and welfare effects of firms’ ability to charge personalized prices in markets where consumer demand is sensitive to price changes. In a mill pricing model, regardless of demand elasticity, personalized pricing (PP) raises consumer surplus at the expense of profits. In contrast, in a delivered pricing model, if demand is sufficiently elastic, PP boosts profits at the expense of consumer surplus and overall welfare. Moving from PP in a mill to a delivered pricing model, benefits industry profits and harms consumer surplus and welfare