研討日期

2022221日上午10:30~ 12:30

研討地點

國立臺灣大學606 討論室

主講題目

Title of the paper

Price Discrimination under Online-Offline Competition

作者

Authors of the paper

Wen-Chung Guo and Fu-Chuan Lai

文獻出處

Journal, vol.(issue), pp

Working paper

主講人

郭文忠

參加人員

郭文忠、王光正、林燕淑、施全、梁文榮、張瑞雲、彭正浩、黃鴻、陳彥勲、Ayu Sasni MunteSuttiwan Suwannajoi、蘇家叡、高國峯、丁虹仁

摘要

Abstract of the paper

An online firm competes with two local offline firms when market sizes in term of demand intercepts are different, and online transaction suffers a distaste cost but benefits from a lower unit cost. Third-degree online price discrimination is shown to be welfare-improving when the scale of the cross demand parameter is large, even though the total quantities of either online or offline products are unchanged. However, if the online firm competes with a chain-store firm who sets uniform prices in all local markets, allowing online price discrimination is always welfare-worsen. Extensive discussions on the case of different slopes and multiple local markets are also provided.