研討日期	2021年3月8日上午10:20~ 12:30
研討地點	國立臺灣大學605討論室
主講題目 Title of the paper	Differentiation and pricing strategies for hotels in sun and beach destinations
作者 Authors of the paper	Juan Pedro Aznar
文獻出處 Journal, vol.(issue), pp	Managerial and Decision Economics 2020;1–5.
主講人	王羿傑
參加人員	王羿傑、王光正、林燕淑、施姵全、黃鴻、丁虹仁、Dong Van Chung、Damiana Simanjuntak、Suwannaja Sultiwan、周宗翰、賴宜君、許至乙、陳彥勲
摘要 Abstract of the paper	This paper develops a theoretical model for oligopolistic competition in the hotel industry for sun and beach destinations. The aim of the model is to identify in which cases the market structure is biased towards luxury hotels with high-quality investment levels or towards medium and low-quality hotels with cheaper prices. The willingness to pay and the number of customers in each income-level segment and hotels' location are the most relevant factors in understanding the market structure. These determinants of market structure are relevant not only for market participants but also for policymakers with responsibilities in designing tourism policies.