研討日期	2021年2月1日上午10:20~ 12:30
研討地點	國立臺灣大學710討論室
主講題目 Title of the paper	Quality Choice under Demand Uncertainty
作者 Authors of the paper	Piin-hueih Chiang
文獻出處 Journal, vol.(issue), pp	Working paper
主講人	江品慧
參加人員	江品慧、王光正、林燕淑、施姵全、梁文榮、張瑞雲、彭正浩、黃鴻、賴宜君、Bui Dang Long、Damiana Simanjuntak、林虢楙、周宗翰、陳彥勲、許至乙
摘要 Abstract of the paper	This paper studies the quality decision of a monopolist under demand uncertainty. High quality is expensive and consumers’ taste for quality is uncertain when the monopolist is deciding its quality. The consumers have heterogeneous preference over quality. After entry, it observes the consumers’ taste for quality and then decides its price. For a fixed variance of consumers’ taste, the monopolist chooses higher quality and the market will be covered in both states when the probability of high state increases. For a fixed expected taste, the firm’s optimal quality will only start to increase when the volatility of uncertainty exceeds a threshold. Moreover, as the volatility increases, the monopolist chooses a higher quality such that the market will be covered in high state, but only partially covered in the low state.