研討日期

202046日上午10:20~ 12:30

研討地點

國立臺灣大學609討論室

主講題目

Title of the paper

Non-linear pricing and conscious consumption

作者

Authors of the paper

Nadia Burani, Andrea Mantovani

文獻出處

Journal, vol.(issue), pp

International Journal of Industrial Organization 68 (2020) 102549

主講人

許至乙

參加人員

許至乙、王羿傑、林燕淑、施全、梁文榮、張瑞雲、黃鴻、DAMIANA SIMANJUNTAKDong Van ChungLUSUNG MKANDAWIRE、周宗翰

摘要

Abstract of the paper

We consider a duopolistic market in which a green firm competes with a brown rival and each firm sells two quality-differentiated products. We study optimal non-linear contracts offered by the two firms when consumers: (i) Are privately informed about their willing- ness to pay for quality, and (ii) differ in their environmental consciousness. We characterize how consumers with different valuations for quality self-select into firms and show that the ranking of qualities, relative prices and profits all depend on the interplay between consumers’ valuations and firms’ cost heterogeneity. Interestingly, when consumers’ valuations for quality are relatively low, the brown firm does not offer a low-quality variety. This contrasts with the situation of full information, in which both firms commercialize a high- and a low-quality variety. Hence, the lack of information about consumers’ valuations may not only favor the green firm in terms of higher prices and profits, but also reduce the product range offered by the brown rival.