研討日期 |
2020年4月6日上午10:20~ 12:30 |
研討地點 |
國立臺灣大學609討論室 |
主講題目 Title of the paper |
Non-linear pricing and conscious consumption |
作者 Authors of the paper |
Nadia Burani, Andrea
Mantovani |
文獻出處 Journal, vol.(issue), pp |
International Journal of Industrial Organization 68 (2020) 102549 |
主講人 |
許至乙 |
參加人員 |
許至乙、王羿傑、林燕淑、施姵全、梁文榮、張瑞雲、黃鴻、DAMIANA SIMANJUNTAK、Dong Van Chung、LUSUNG MKANDAWIRE、周宗翰 |
摘要 Abstract of the paper |
We consider a duopolistic market in which a green firm
competes with a brown rival and each firm sells two quality-differentiated
products. We study optimal non-linear contracts offered by the two firms when
consumers: (i) Are privately informed about their
willing- ness to pay for quality, and (ii) differ in their environmental
consciousness. We characterize how consumers with different valuations for
quality self-select into firms and show that the ranking of qualities,
relative prices and profits all depend on the interplay between consumers’
valuations and firms’ cost heterogeneity. Interestingly, when consumers’
valuations for quality are relatively low, the brown firm does not offer a
low-quality variety. This contrasts with the situation of full information,
in which both firms commercialize a high- and a low-quality variety. Hence, the
lack of information about consumers’ valuations may not only favor the green
firm in terms of higher prices and profits, but also reduce the product range
offered by the brown rival. |