研討日期	2020年2月10日上午10:20~ 12:30
研討地點	國立臺灣大學710討論室
主講題目 Title of the paper	Market Entry Strategy of a Multiple-product Firm
作者 Authors of the paper	Chia-Chi Wang
文獻出處 Journal, vol.(issue), pp	Working paper
主講人	王佳琪
參加人員	王佳琪、王光正、王羿傑、林燕淑、梁文榮、彭正浩、黃鴻、呂文智、LUSUNG MKANDAWIRE、DAMIANA SIMANJUNTAK、賴宜君、BUI DANG LONG、周宗翰、許至乙
摘要 Abstract of the paper	In this highly competitive environment, the multi-product firms are common in many industries. The purpose of this paper is to consider the entry decisions: no entry, FDI and M&A of a multi-product firm when it attempts to enter the new market. This paper finds some interesting results. First, the multi-product firm can reduce the input price by strategically entering the new market. Second, given the marginal cost of new product is higher than the original one, the higher the degree of competition in the new market, the higher the profit of multi-product firm. In addition, if the market size of the new product is sufficiently high, then entering the new market may not be profitable for the multi-product firm. Lastly, if the new market is less competitive, then the multi-product firm prefers to adopt FDI to enter the new market. On the contrary, the optimal entry mode is M&A.