研討日期

202016日上午10:20~ 12:30

研討地點

國立臺灣大學710討論室

主講題目

Title of the paper

On the private and social desirability of mixed bundling in complementary markets with cost savings

作者

Authors of the paper

Christine Halmenschlager and Andrea Mantovani

文獻出處

Journal, vol.(issue), pp

Information Economics and Policy, 39 (2017) 45–59

主講人

暳陵

參加人員

暳陵、王光正、王羿傑、林燕淑、施姵全、梁文榮、彭正浩、黃鴻、賴宜君、BUI DANG LONGLUSUNG MKANDAWIREDAMIANA SIMANJUNTAK

摘要

Abstract of the paper

We study the private and the social desirability of mixed bundling that generates cost savings in markets for complementary products. Firms always want to adopt such a strategy, and we find that the prices of stand-alone products may decrease when cost savings are important. We also identify an intriguing case where mixed bundling is beneficial for firms, as it depends on the interplay between product sub-stitutability and cost savings in a non-monotonic way. Finally, we highlight situations where private and social interests coincide, and those where they collide.