研討日期 |
2020年1月6日上午10:20~ 12:30 |
研討地點 |
國立臺灣大學710討論室 |
主講題目 Title of the paper |
On the private and social desirability of mixed bundling in
complementary markets with cost savings |
作者 Authors of the paper |
Christine Halmenschlager
and Andrea Mantovani |
文獻出處 Journal, vol.(issue), pp |
Information Economics and Policy, 39 (2017) 45–59 |
主講人 |
鍾暳陵 |
參加人員 |
鍾暳陵、王光正、王羿傑、林燕淑、施姵全、梁文榮、彭正浩、黃鴻、賴宜君、BUI DANG LONG、LUSUNG MKANDAWIRE、DAMIANA SIMANJUNTAK |
摘要 Abstract of the paper |
We study the private and the social desirability of
mixed bundling that generates cost savings in markets for complementary
products. Firms always want to adopt such a strategy, and we find that the
prices of stand-alone products may decrease when cost savings are important.
We also identify an intriguing case where mixed bundling is beneficial for
firms, as it depends on the interplay between product sub-stitutability
and cost savings in a non-monotonic way. Finally, we highlight situations
where private and social interests coincide, and those where they collide. |