|
摘要
|
This paper examines the profitability of
behavior-based price discrimination (BBPD) by duopolists
producing horizontally differentiated experience goods. Considering a
three-stage game in which the firms first make price discrimination decisions
followed by two-stage pricing decisions, the two main results we obtain are
the following: (i) if consumers underestimate the
quality of the products at a level that is not very low, there are two subgame perfect Nash equilibria
where both firms do not collect information about consumers' purchase
histories so that neither firm price discriminates and where both firms
collect consumer information to practice BBPD; (ii) BBPD is more profitable
than uniform pricing if consumers overestimate at a
more than moderate level.
|