研討日期

20161022日上午12:00~ 13:10

研討地點

台大社會科學院710討論室

主講題目

Behavior-Based Price Discrimination with Experience Goods

作者

Hoe Sang Chung

文獻出處

The Manchester School

Volume 84, Issue 5, September 2016, Pages 675–695

主講人

林晏如

參加人員

曹古駒、林晏如、丁虹仁、王光正、林燕淑、施全、高國峯、梁文榮、陳宏易、黃鴻、蔡明芳、ByeongHwa Choi、張博涵、詹銘葦、陳怡妏

摘要

This paper examines the profitability of behavior-based price discrimination (BBPD) by duopolists producing horizontally differentiated experience goods. Considering a three-stage game in which the firms first make price discrimination decisions followed by two-stage pricing decisions, the two main results we obtain are the following: (i) if consumers underestimate the quality of the products at a level that is not very low, there are two subgame perfect Nash equilibria where both firms do not collect information about consumers' purchase histories so that neither firm price discriminates and where both firms collect consumer information to practice BBPD; (ii) BBPD is more profitable than uniform pricing if consumers overestimate at a more than moderate level.