研討日期	2016年1月30日上午12:00 ~ 13:10
研討地點	台大社會科學院710討論室
主講題目	The Strategic Effect of Bundling: A New Perspective
作者	Andrea Mantovani
文獻出處	Review of Industrial Organization (2013) 42:25-43
主講人	鍾暳陵
參加人員	周冰瑤、鍾暳陵、曹古駒、劉乙人、林燕淑、陳金盛、陳宏易、梁文榮、王光正、丁虹仁
摘要	This paper investigates the strategic effect of the bundling strategy that is adopted by a multi-product firm that produces two complementary goods and faces one single-product rival in each market. I consider both the Cournot and Bertrand cases. When firms compete in quantities, bundling is completely ineffective. Under price competition, selling as a package is profitable when market competition is particularly tough. In such circumstances, the multi-product firm resorts to bundling to dampen the negative impact of low brand differentiation and/or scarce product complementarity. However, overall prices increase as a result of bundling, and not only consumer surplus, but also total social welfare, shrink.