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Product Varieties in a Monopoly Model

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Changying Li and Jianhu Zhang

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Working paper

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This paper analyzes the monopoly provision of product variety in relation to the social optimum.  Four main results are obtained. First, compared to the social optimum, a monopolist always  undersupplies product varieties. Second, the quality range under a monopoly is always socially smaller. Third, an optimal-variety subsidy increases consumer surplus but reduces social welfare. Finally, a welfare-maximizing subsidy improves social welfare but generates an insufficient number of varieties in relation to an optimum without subsidy.