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Product Varieties in a Monopoly Model |
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Changying Li and Jianhu Zhang |
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Working paper |
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This paper analyzes the monopoly provision
of product variety in relation to the social optimum. Four main results are obtained. First,
compared to the social optimum, a monopolist always undersupplies product
varieties. Second, the quality range under a monopoly is always socially
smaller. Third, an optimal-variety subsidy increases consumer surplus but
reduces social welfare. Finally, a welfare-maximizing subsidy improves social
welfare but generates an insufficient number of varieties in relation to an
optimum without subsidy. |