研討日期 |
2014年10月11日10:30 ~ 12:00 |
研討地點 |
台大社會科學院710討論室 |
題目 |
Quality Licensing
in a Vertically Differentiated Oligopoly |
作者 |
Chih-Yi Hsu Ray-Yun Chang Cheng-Hau Peng |
文獻出處 |
Working paper |
報告人 |
張瑞雲 |
參加人員 |
黃鴻、王光正、張瑞雲、彭正浩、高國峯、丁虹仁、王羿傑、呂得成、曹古駒、許至乙、吳尚弈、施姵全 |
摘要 |
This paper investigates the optimal licensing contract for product
innovation in a vertically differentiated oligopoly in which a high-quality
firm competes with other low-quality firms. We find that the high-quality
firm will never license its technology to all the low-quality firms if there
are more than two low-quality firms. In addition, the number of licensees
increases as the quality gap decreases, which is a result that has never been
documented in the literature and reflects reality. We also present that fixed fee licensing is more profitable for the
licensor, if the quality difference is small, which is
opposite to that noted in the cost-reducing licensing literature. We further
show that under certain circumstances, fixed fee licensing is less socially desirable
than royalty licensing. Finally, if the licensor firm adopts a two-part tariff
contract, then the optimal contract may consist of a pure royalty, a positive
royalty and a positive fixed fee, or a pure fixed fee, varying with the
number of low-quality firms and the quality gap between the two types of products. |