研討日期

2012年8月11日10:30 ~ 12:00

研討地點

台大社會科學院26教室

討論題目

題目

作者

文獻出處

Country Image and International Trade

Pao-li Chang and

Tomoki FUJII

Working paper

報告人

Tomoki FUJII

參加人員

黃鴻、藤井朋樹、林燕淑、彭正浩、高國峯、陳金盛、林晏如、曾靜枝、丁虹仁、林季萱、呂得成、蔡明芳、吳宜謙、張志偉、黃品錚、許至乙、施姵全

摘要

This paper studies the impact of country image on international trade flows. They find that a one percentage point in the positive response ratio- the proportion of people in the importing country who view the exporting country positively- is associated with at least a one percent increase in the aggregate trade flow. By disaggregating trade flows by the type of goods, we also find that both homogenous and differentiated goods are positively affected by better country image and that the impact of country image tends to be larger when more substitutes are available in the international market.