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Welfare-reducing mergers in differentiated oligopolies with free entry |
Nisvan Erkal Daniel Piccinin |
Economic
Record 2010 |
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In the analysis of the effects of
mergers, it is important to consider the impact of merger-generated
efficiencies on the possibility of post-merger entry. Although antitrust
authorities consider both merger-generated efficiencies and entry as factors
which may counteract the negative effects of horizontal mergers, the link
between them is not emphasized in their guidelines. In a model with endogenous entry and
differentiated products, we have shown that the net effect on consumer
welfare is dominated by cost efficiencies in the sense that consumer welfare
is increasing in the level of cost efficiencies. Mergers which do not generate any cost
savings strictly hurt consumer welfare. It is not necessarily desirable to have more entry because more entry
following a merger implies that the merger-generated efficiencies were not
sufficiently large. In fact,
mergers which induce entry always harm consumer welfare whereas mergers which
induce exit always improve consumer welfare. |
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It is well-known that
the mergers always occur when the market is less competitive. Thus, it is
worth to note that the assumption of N firms which can either enter or exit
the market is reasonable. |
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