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研討日期 |
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研討地點 |
台大社會科學院26教室 |
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題目 |
Technology
Licensing in Multiple Markets |
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作者 |
Ray-Yun Chang, Hong Hwang and Cheng-Hau
Peng |
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文獻出處 |
Working paper |
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報告人 |
張瑞雲 |
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參加人員 |
梁文榮、林燕淑、彭正浩、張瑞雲、張民忠、高國峯、陳金盛、曾靜枝、丁虹仁、王羿傑、吳宜謙、周冰瑤、蔡明芳、涂光億、張志瑋、呂得成、吳定軒、徐靖、施姵全 |
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摘要 |
Most
studies in the licensing literature treat licensor firm as either an insider
or an outsider. In this paper, we set up a model to integrate the two cases.
There are two firms in the model. The licensor firm sells its superior
technology to a licensee firm which not only competes with the licensor firm
in a market, but also monopolizes another market. It is found that royalty
(two-part tariff) licensing is optimal for the licensor firm if the
innovation is small (large) and non-drastic. On the other hand, with a
drastic innovation, licensing via a two-part tariff contract is more
profitable than royalty. |
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研究建議 |
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備註 |
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