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Technology licensing in a vertically differentiated duopoly with cost asymmetry

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Ray-Yun Chang and Cheng-Hau Peng

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Working paper, 2010

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By relaxing the zero-production-cost assumption, this paper re-examines technology licensing in a vertically differentiated a la Li and Song (2008). It is found that the difference of the marginal production costs for the high-quality firm and the low-quality firm determines the optimal licensing mode (contract) for the high-quality firm. If the high-quality can only adopt a one-part tariff licensing contract and the marginal cost of the high-quality firm is sufficiently high, fixed fee licensing is superior to royalty licensing. This result is different from Li and Song (2008), in which royalty licensing is always better than fee licensing. The two-part tariff licensing is also considered. We have found that the high-quality firm will offer a licensing contract with a fixed fee, a royalty or both, depending on the cost asymmetry between the two firms.

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