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Technology licensing in a vertically
differentiated duopoly with cost asymmetry |
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Ray-Yun Chang and Cheng-Hau Peng |
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Working paper, 2010 |
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By
relaxing the zero-production-cost assumption, this paper re-examines
technology licensing in a vertically differentiated a la Li and Song (2008). It is found that the difference of the
marginal production costs for the high-quality firm and the low-quality firm
determines the optimal licensing mode (contract) for the high-quality firm.
If the high-quality can only adopt a one-part tariff licensing contract and
the marginal cost of the high-quality firm is sufficiently high, fixed fee
licensing is superior to royalty licensing. This result is different from Li
and Song (2008), in which royalty licensing is always better than fee licensing.
The two-part tariff licensing is also considered. We have found that the
high-quality firm will offer a licensing contract with a fixed fee, a royalty
or both, depending on the cost asymmetry between the two firms. |
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