研討日期

2010102312:00 ~ 13:00

研討地點

台大社會科學院26教室

題目

Imperfect price discrimination in a vertical differentiation model

作者

Qihong Liu, Konstantinos Serfes

文獻出處

IJIO(2005)

報告人

參加人員

梁文榮、王光正、吳芝文、林燕淑、陳宏易、張民忠、彭正浩、曹古駒、劉亮君、徐靖、高國峯、林晏如、莊復賢、蔡明芳、王羿傑、涂光億、丁虹仁、施姵全

摘要

We explore the competitive implications of third-degree price discrimination based on consumer information of varying degrees of “precision in a vertical differentiation duopoly model. We show that, if the cost of information is below a threshold, only the high quality firm will acquire it and offer targeted promotions, while the low quality firm will commit to a uniform price, for any degree of consumer information precision.

Equilibrium profits of the high quality firm are monotonically increasing and that of the low quality firm monotonically decreasing as a function of the consumer information  precision.  

Finally,  social  and  consumer  welfare  are  monotonically  increasing  with respect to the precision of consumer information.

 

備註